WHAT THE MARKET IS REQUESTING.
IN WHICH ZONES.
Real demand data from the Riviera Maya real estate market — not what's listed, what's actually being requested. Read from active broker channels.
The key numbers.
Requests observed
264
In 20 days
Per day
13
Unique requests per day observed
Playa del Carmen
48%
Includes sub-zones (Centro, Playacar…)
Apartment-type demand
46%
Includes studio, penthouse
Where the market is looking.
PDC and Tulum concentrate 8 out of every 10 searches.
#1
Playa del Carmen
154
48.0% of total
#2
Tulum
93
29.0% of total
#3
Cancún
24
7.5% of total
#4
Puerto Morelos
12
3.7% of total
#5
Puerto Aventuras
10
3.1% of total
#6
Cozumel
8
2.5% of total
#7
Mayakoba
6
1.9% of total
#8
Akumal
4
1.2% of total
#9
Emergentes
10
3.1% of total
Source: FEUDO® Demand Reading · May 8–27, 2026 · Pairs (request, zone) — one request mentioning N zones counts N times.
What's being requested within each zone.
Not all zones request the same product. PDC is an apartment market. Tulum is a house market.
Playa del Carmen
154
Tulum
93
Cancún
24
Puerto Morelos
12
Puerto Aventuras
10
Cozumel
8
Mayakoba
6
Akumal
4
Xpu-Há
3
Isla Mujeres
3
Source: FEUDO® Demand Reading · May 8–27, 2026 · 321 pairs (request × zone). Zones with fewer than 3 pairs excluded from cross-tab.
What format dominates aggregate demand.
Vertical product (apartment, penthouse, studio) represents 46.4% of demand.
Apartment
House
Not specified
Land
Studio
Penthouse
Commercial space
321 total pairs (request × zone).
Bedroom count requested.
Real demand concentrates between 2 and 3 bedrooms. 1 in 3 leads arrives without this defined — an operational signal, not noise.
2 bedrooms
3 bedrooms
1 bedroom
4 or more
Not specified
321 total pairs (request × zone).
THE LEAD WHO ARRIVES WITHOUT DEFINING ANYTHING IS THE MAJORITY.
Only 78% of requests come with property type defined. Only 64% with bedrooms. The narrative of the ideal-buyer-ready-to-close is statistically false. The real work is diagnosis, not inventory exhibition.
What price ranges the market is playing in.
Budgets are reported in the currency the lead uses for reference. Most USD leads are in the mid range.
Budget in US dollars
$200K – $400K
$400K – $800K
Up to $200K
Over $800K
131 pairs referenced in USD
Budget in pesos
$3M – $6M
Up to $3M
No budget stated
$6M – $12M
Over $12M
190 pairs referenced in MXN
USD and MXN budgets are independent sets — leads report in the currency they use as reference. Total exceeds 264 unique requests because some leads stated budgets in both currencies.
What characteristics are requested most often.
Explicit mentions during the period. One request can mention several — not mutually exclusive.
Immediate delivery
Pre-construction
Pool (general)
With mortgage financing
Resale
Private / gated community
Ocean view
Private pool
Furnished
Government credit (INFONAVIT/FOVISSSTE)
Cash buyer
Beachfront
Vacation rental use
321 pairs total. Percentages are share of pairs that mentioned each condition — not mutually exclusive.
Where this data comes from.
For it to be meaningful, you need to know what was measured, what wasn't, and why.
DATA ORIGIN
Textual search requests shared by brokers in market coordination channels during the period. Does not include portal searches or listing data.
PERIOD OBSERVED
Capture started May 8, 2026. 264 unique requests classified in 20 days. 13 unique requests per day on average. The next reading will cover a full calendar month and allow for temporal comparison.
ZONE CONSOLIDATION
Mentions are standardized by geographic proximity. Tulum and its sub-zones enter the Tulum bucket. Mayakoba, Akumal, and Xpu-Há are reported in the Riviera Maya corridor between PDC and Tulum. Costa Mujeres and Bacalar appear for the first time in this reading.
ABOUT 'PAIRS'
One request can ask in multiple zones simultaneously. In zone and condition analysis, each (request × zone) is counted as an independent pair — 321 pairs vs 264 unique requests. This reflects that a lead looking in both Tulum AND PDC generates real demand for both buckets.
PRIVACY
Zero personal data. No names, numbers, or lead identifiers. Aggregated categories only. This publication is statistical, not transactional.
WHAT IT DOESN'T INCLUDE
Not available inventory. Not closing prices. Not what's listed. It's what's being requested. The gap between supply and demand is precisely the data point.
DECLARED LIMITATIONS
Bedrooms and property type 'unspecified' are reported as-is — not imputed. Zones with fewer than 3 pairs are excluded from the zone × typology cross-tab to avoid readings that aren't representative.