When your commercial
process is the problem,
not your product.
Structured commercial intervention for developers with stuck inventory at scale. Diagnosis-first. Contract-aligned. FEUDO enters as an operational partner — not as a consultant.
When it applies
Five signals of a
stuck development.
Commercial Intervention is for developers with 20+ units in inventory and commercial viability in question — not for individual owners or early-stage projects exploring their first sales channel.
Units unsold 12+ months
Inventory that has been on the market longer than one full cycle without a credible sales velocity. Not a slow month — a structural stall.
Pre-sales that went cold
Reservations and soft commitments that never converted. Leads that stopped responding after the first contact. A sales funnel with no exit pressure.
Conversion rate collapse
Lead volume is normal or growing, but closes have stopped. The commercial process is absorbing demand without producing results.
Near delivery without sold inventory
Construction is at 80%+ and the sold unit count is materially below what's needed to service debt or trigger the next phase.
Marketing spend with no results
Budget allocated to digital campaigns, broker activations, or events — with no measurable improvement in absorption rate.
If any two of these signals are present simultaneously, the development qualifies for diagnosis intake.
What this is not
Three things that will not
move stuck inventory.
Most attempts to fix a stuck development apply the wrong instrument. Understanding what intervention is not is as important as understanding what it is.
Not a relisting
Putting inventory on new portals or repricing units without changing the commercial process will not move a development that is structurally stuck. FEUDO does not add listings.
Not a marketing campaign
More impressions do not solve a conversion problem. If leads are entering and not closing, the funnel — not the top of it — is what requires intervention.
Not a broker network activation
Distributing inventory to a wider broker network amplifies the current commercial process — including its failures. Network without process is noise.
Intervention is a structural correction of the commercial process — not a layer added on top of a broken one.
The process
Four stages.
Diagnosis before contract.
The intake is not a sales process. FEUDO will decline to proceed if the commercial diagnosis does not confirm that the inventory is viable and the intervention has a reasonable path to absorption.
Intake brief
Developer submits a factual brief: total units, units sold, months on market, current commercial team structure, pricing history. No pitch deck — raw data.
Commercial diagnosis
FEUDO conducts a structured diagnosis under a preliminary agreement. Inventory audit, pricing vs. market, buyer profile accuracy, sales process review. If the diagnosis concludes the inventory is not commercially viable, FEUDO does not activate intervention — and the developer receives a documented rationale.
Contract definition — Modelo Soul
If diagnosis confirms intervention is warranted, FEUDO proposes a contract structure aligned to the appropriate Soul tier. Compensation is tied to actual sales results — not retainers, not consulting fees.
Intervention execution
FEUDO takes operational responsibility for the commercial process at the contracted tier. Milestones, reporting, and exit conditions are written into the contract. The developer retains visibility throughout.
Modelo Soul
Three tiers.
One structure: aligned to results.
Modelo Soul is the compensation structure that makes FEUDO an aligned commercial partner — not a consultant billing hours. The percentage is applied on sales generated during the intervention period. No retainer. No flat fee. No payment for diagnosis that doesn't lead to an engagement.
Full intervention
FEUDO takes over the entire commercial process. Pricing, positioning, buyer qualification, negotiation, closing. The developer's team steps back. FEUDO operates as the commercial unit.
Partial intervention
FEUDO leads the commercial strategy and execution while the developer's existing team remains in place. FEUDO supervises, corrects, and co-executes. Suitable when the team has capacity but lacks methodology.
Advisory supervision
Developer executes. FEUDO defines the methodology, reviews the process at defined intervals, and provides course-correction. The team does the work under FEUDO's commercial framework.
How the tier is determined
Tier selection is not buyer preference — it comes out of diagnosis. The appropriate level of FEUDO involvement is determined by the severity of the commercial process failure and the quality of the developer's existing team. FEUDO recommends a tier; the developer and FEUDO agree on it in the contract phase.
Commercial diagnosis
What FEUDO evaluates
before committing.
The diagnosis is conducted under a preliminary agreement — confidential, documented, and delivered regardless of whether the engagement proceeds. If FEUDO finds the inventory is not commercially viable, the developer receives that conclusion in writing.
Inventory reality
Actual unit count, mix, delivery status, and legal position — verified against raw data, not marketing materials.
Pricing vs. market
Current price per m² against comparable absorbed inventory in the same zone and segment. Not asking price — transacted price.
Historical sales velocity
Units sold per month over the life of the project. Inflection points mapped to commercial decisions or external events.
Buyer profile accuracy
Whether the profile the commercial team is targeting matches the profile of buyers actually absorbing comparable product in the market.
Current commercial team and process
How leads enter, how they're qualified, who handles follow-up, what the conversion rate has been, and where the funnel breaks.
If the diagnosis says the inventory isn't viable, FEUDO doesn't activate an intervention. The developer walks away with a documented picture of why the product isn't moving — which is more useful than an intervention that can't succeed.FEUDO Group — diagnosis protocol
Intake
If your development qualifies
for diagnosis, reach out directly.
This is not a booking form. If you have 20+ units of stuck inventory, send a brief message with the development name, total units, units sold, and months on market. FEUDO will respond with a yes/no on intake within 48 hours — and if yes, with a preliminary agreement for the diagnosis phase.
Or write directly to join@feudo.com.mx. Intake responses are handled personally, not by a CRM.